Today YouTube launched YouTube for kids. In the United States anyway, but we are assured the rest of the world will come on board soon.

As a teacher and a parent this is a real win for kids aged under twelve who Google have targeted this new app at on iOS and Android.

It contains a mixture of syndicated material such as sesame street and select user generated content. Furthermore, it has features designed to make parents feel comfortable about leaving their children to use YouTube such as the ability to turn off the ability to search and specifically play educational material only.

This may be useful for teachers who wish to allow their students to view content as part of a study of digital literacies as they can really filter the content and options through the settings on the app.

From a business perspective this definitely allows Google to zoom in on a specific audience but we all know that there is no such thing as a free feed, especially on the internet.

This video below from Tanya Awith demonstrates some practical ideas oh how you can use this new app in your classroom.